HTC Global Services

HTC Global Services rebrand - Let’s make digital change happen.

The HTC Global Services brand speaks of continuous transformation, with a logo and typographic system which is always on the move. Built on a robust, solid design system, networks of elements can effortlessly shift and change. With a dynamic, perpetually reforming logo it’s modular nature symbolises bespoke adaptability. The entire project was presented via a detailed set of brand guidlines.

Greyhound Lines

Conceived and designed during the COVID-19 lockdown, this is a personal project with the aim to bring to life the great American bus brand: Greyhound Lines, built around the core thought of ‘Uniting States’. This thought and it’s visual application are presented across a number of different channels.

Phoenix

Phoenix Phoenix Group is the UK’s largest long-term savings and retirement business. The reporting suite launched their new visual identity which reflects the Group’s purpose - helping people secure a life of possibilities. The reports balance the differing information needs of the audience, so alongside brand imagery designed to communicate optimism, progression and a consumer-facing presence there are informative infographics using the new brand palette. The print and PDF reports were complemented with rich digital assets including online fast-reads and video content.

Phoenix Insights
Also included is Phoenix Insights. This is a think tank set up by Phoenix to reimagine society for longer living; helping people lead better, fulfilling lives. Phoenix Insights uses high quality research and public engagement to encourage people across the UK to challenge assumptions and reimagine their futures. The design work produced for Insights sits under the main brand, the intention for this was to make it broadly journalistic, using challenging statements, eye-catching design and documentary style photography. Different to the umbrella brand but with an alternative appeal and visual look.

Glencore

A global commodity company.

Glencore brand refresh ‘Built from the core’
Inspired by Glencore’s name and mark, a visual language that draws Glencore’s audience in and highlights their point of difference, focuses attention on the benefits they bring, and helps to make a connection between what Glencore produce and the products people enjoy everyday.

Project included:
– Brand refresh
– Guidelining
– Oversight of web
– Literature
– Iconography

Electrocomponents

Electronics and industrial products provider

The requirement was to shift the perception of the company from a product distributor to a value-added service provider and business partner with an innovative, customer-focused approach. The outcome was based around a an impactful narrative on the theme of ‘Becoming first choice’, bolstered by striking, confident design and some inspiring innovation stories. Effective information design is used to provide a strong overview and ‘fast read’ of the broader investment case for the business.

Pets at Home

The UK's largest pet shop.

Design of the Pets at Home Annual Report to bring full recognition of the Group’s mission of becoming ‘the best pet shop in the world’.

Work undertaken included art direction of photoshoot, full understanding and interpretation of the Group's business model and mission and overall design of the brochure which includes several infographics.

GSK

Pharmaceutical business.

Focused primarily on data visualisation and infographics, several of which were translated into short animation pieces. Also, brochure design, specifically the Code of Conduct, a six month project which took in workshops, photoshoots, icons and brochure design. This publication appeared in over 20 translations.

Johnson Matthey

A global leader in sustainable technologies.

Look and feel for Johnson Matthey's Code of Conduct. Based around the idea of 'Building Blocks of our Business' this execution uses icon style illustrations alongside simple overlays. The idea was translated across a number of different channels both printed and digital.

Advent

A specialist insurance underwriting group.

Making the Advent brand work consistently across all forms of media, primarily ofﬁce branding: glass wall maps, prints, signage, wayﬁnding and naming conventions. Other work included design of brochures and art direction of photoshoots.

Rolls-Royce

The aircraft engine and power systems company.

Design and illustration of their calendar, assembling all montage elements to create dynamic compositions representing the breadth of this enormous company.

A full campaign for their health and safety scheme, which included 27 separate graphic poster illustrations devised to encourage employee involvement in the work place. Other completed work includes brochures and graphic iconography.